Sustainability is an important differentiator for Coors Light. From traditional recycling to a groundbreaking recycled bikeshare program I pitched and developed with them.
Coors Light seeks a domestic partner for bicycle manufacture. Bikeshare stations will be established in each partnering National Park. Did you know it requires only 75 aluminum cans to make a frame?
This is the anthem spot that re-launched the Coors Light brand in 2015 with the message "Whatever your mountain, climb on."
We made a big push to recalibrate Coors Light's social media presence. We crafted a style guide to ensure a premium look. And went beyond product shots and dramatic photography to engage with meaningful content. We created "My Climb. My Story," a film series documenting the climbs of people across America. We were among the first brands to create immersive 360 videos.
"My Climb. My Story" is an inspirational series of documentary films showing determined people who overcame challenges.
Episode 1 was Ad of the Week on Adweek.
My Climb. My Story. Episode 3