
PlayStation
After winning the PlayStation account, we developed "The World Is In Play" campaign which began with the launch of the PSVita. In addition to consumer-facing work, we wrote "The Book of Play," a 74 page book used to sell the campaign in to the global markets.



The World is in Play mural for E3

Sidewalk Trompe L'oeil Drawing for PSVita launch



The Book of Play

The following pages are excerpted from The Book of Play















Uncharted 3 launch billboard

Uncharted 3 launch billboard/stunt