Budweiser
At DDB, my partner and I ran the global Budweiser account. In 2010, we were given 9 months to develop a platform for Budweiser’s World Cup sponsorship.
The result was the Budweiser United brand platform, activated in over 80 countries, and designed to bring consumers closer to the game they love and demonstrate in a truly unique way that Budweiser, like football, can unite people. At the heart of it was Bud House, a near real-time reality show featuring football fans from around the world.
Bud House Teaser
More info available here.
First Episode of Bud House