Cars.com
I created two campaigns for Cars.com. This spot kicked off the second campaign, for which the premise was: even the most confident people in the world turn to Cars.com to get the confidence required to buy a car.
This award-winning spot was also one of the most effective spots from the 2009 Super Bowl. Cars.com had one of the highest percentage increases in awareness of Super Bowl advertisers and “David Abernathy” was the most searched phrase online during the game’s third quarter.