Ketel One
We developed the "Do One Thing Well" campaign to honor those who, like Ketel One, follow their passion and commit to doing one thing extremely well. The campaign includes outdoor, print, digital and Craft Collaborations.
For the Collaborations, we partnered with a master craftsman for events that produced a campaign element, such as furniture or a bespoke outdoor board/installation.
We started with a manifesto.
Craft Collaboration #1
We recruited graffiti artist INSA to paint outdoor ads and GIFs for Ketel One.
Case Study Film. Click here to read about Creative Collaboration #1.
