PlayStation
After winning the PlayStation account, we developed "The World Is In Play" campaign which began with the launch of the PSVita. In addition to consumer-facing work, we wrote "The Book of Play," a 74 page book used to sell the campaign in to the global markets.
The World is in Play mural for E3
Sidewalk Trompe L'oeil Drawing for PSVita launch
The Book of Play
The following pages are excerpted from The Book of Play
Uncharted 3 launch billboard
Uncharted 3 launch billboard/stunt